Porridge maker wins business in Scotland

By The Newsroom
Published 23rd Sep 2016, 17:50 BST
Updated 5th Oct 2016, 13:55 BST
Stuart Best of Whites Oats, left, with Tescos Sean LargeyStuart Best of Whites Oats, left, with Tescos Sean Largey
Stuart Best of Whites Oats, left, with Tescos Sean Largey
White's Oat, Northern Ireland's oat miller and leading porridge producer, has been awarded a new contract to supply Tesco's Scottish stores with its award winning cereal products.

The new deal follows the continuing success of the company’s range of products in Northern Ireland.

Based in Tandragee, Co Armagh, White’s has enjoyed significant sales growth following major investment in new product development and packaging re-design of its range of oat-based cereals, reinforcing its market leading position.

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The company was awarded the Chartered Institute of Marketing (Ireland) Food & Drink Award 2015 for its marketing campaign in 2015.

“The White’s Oats brand is testament to the strength of the Northern Irish food sector and a great example of a local company that Tesco is honoured to support,” said Sean Largey, Tesco NI commercial manager

“White’s has been part of the Tesco Northern Ireland success story since we first opened our doors in Belfast in 1996 and it is really rewarding to see them develop their business with this contract to supply our stores in Scotland.”

Stuart Best, White’s business development manager, said: “At White’s we are really delighted to have been given the opportunity to develop our business with Tesco in both Ireland and Scotland.