‘Let’s Boost Our Borough Like Bob!’ says Council

The new economic recovery campaign is also being helped along the way by signage and imagery featuring ‘Bob’, a colourful character who is getting out and about across the region’s city, towns and rural areas to spread the message across the borough and beyond to encourage everyone to shop local, dine local and stay local to boost the local economy.

With the unprecedented impact of Coronavirus, the borough’s economy has been turned upside down, with local businesses experiencing devastating and long-lasting consequences of this global pandemic.

Now starting on the road to recovery, local businesses are being given a helping hand from Bob, who is leading the way to encourage local residents to show their support to help sustain employment and revive the local economy.

The imaginative and creative campaign will also see the introduction of a local retail loyalty card scheme – providing discretionary discounts with retailers.

Joining Bob in Banbridge, Lord Mayor of Armagh City, Banbridge and Craigavon, Cllr Kevin Savage said: “With the entrepreneurial spirit woven in the fabric of our borough, we have always been proud of our hard working, innovative and successful business community. I urge all residents to show their support by shopping and staying local, so we can rebuild and revive our local economy.”